Shrinking margins are forcing companies to look for ways to grow their businesses, while they actively address marketing cost savings opportunities. PNM help clients define their customer relationship management (CRM) strategies and supporting structures for each customer segment.

PNM also helps clients optimize marketing & sales expenditures through rigorous internal analysis of current organizational structures, capabilities, cost structures and resource allocation, coupled with external analysis of changing consumer purchasing patterns.

Pricing is often an underdeveloped skill but a powerful profit lever, our consultants who specialize in pricing optimization provide a tool for rapid pricing opportunity quantification, and develop pricing strategies to meet shareholder and corporate goals, including strategic, value, transactional and e-pricing strategie.

Sales Service

• Sales Channel Development
• Sales Coverage Modeling
• Field Sales Teams
• Inside Sales
• Customer Sales Centers
• Channel Management 
• Sales Process Support
• Managed Staffing
• Sales Rep and Call Center
• Event Marketing
• Retail 

Marketing Service

• Brand Strategy
• Integrated Marketing Communications Program Development & Delivery
• Product Launches
• Channel Marketing Planning & Delivery
• Lead Generation/Business
• Field Marketing
• Experiential Program Design and Implementation
• Training
• Merchandising

Market Analytics, Research & Insight

• Consumer Field Research
• Sales Channel Research
• Real-Time Sales Analysis
• Effectiveness Surveys
• Instant New Product Launch Metrics
• Retail Operations Audits
• Return Analysis and Reduction Programs

 If your businesses is already established or growing you will no doubt want to ensure your sales and marketing teams stay on top form. We can provide training and support services for sales and marketing teams or individuals.

Brand Management
Well-executed marketing programs drive up both revenue and profits. Companies need to structure such programs carefully to target attractive customer segments, create the desired image and strengthen the brand. Our work focuses on brand management, including competitive positioning, and the impact that marketing mix and resource allocation have on sales and profits.

As products and services become more difficult to differentiate, branding that cultivates a strong, trusted image can help build a larger, more loyal customer base. PNM's approach to brand management, marketing mix and resource allocation more than doubles revenue growth rates.

Channel management
Channel management involves more than just getting products or services from company to customer. Like all elements of marketing and operations, it offers numerous chances to improve revenue and profitability. Effective channels serve targeted customer segments, maximize sales, minimize cost and provide companies a sustainable competitive advantage.

PNM's approach takes into account a company's value proposition to customers and overall channel strategy. By analyzing how important different channels are to a company's total revenue, competitive positioning and profits, we prioritize channels for enhancement. With customer needs in mind, PNM help redesign channel structure and management to enhance sales and profits.